Exit intent popups are one of the most effective ways to capture leads and reduce bounce rates. When done right, they can significantly boost your conversions.
What is Exit Intent?
Exit intent technology tracks user mouse movements and triggers a popup when the cursor moves toward the browser's close button or address bar.
Best Practices for Exit Intent Popups
- Offer real value - Discounts, free resources, or exclusive content
- Keep it simple - One clear call-to-action
- Use compelling copy - Create urgency without being pushy
- A/B test everything - Headlines, offers, designs
Designing High-Converting Popups
The design of your popup matters as much as the offer. Use contrasting colors, clear typography, and minimal form fields.
Mobile Considerations
Since exit intent doesn't work the same on mobile, consider using scroll-triggered popups or time-delayed triggers for mobile users.